New Study shows eBook Benefits

A new study from iModerate Research Technologies shows that 66% of people with multi-function reading devices read more often using the device.  From the Press Release:

” The study found that the top three reasons MFD users prefer reading on their device as opposed to a hard copy book are the convenience it offers (80%), the ease of purchasing ebooks (61%) and the backlit screen (41%). Moreover, the three most common occasions for reading on MFDs are: while traveling (72%), while waiting for an appointment (72%) and while relaxing (70%). ”

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Filed under Digital Publishing, eBooks, eReader, iPad, Online, Tablets

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