Are eBooks the publishing world’s Napster?

Rethink Books has an interesting article about right now being “the Napster Moment” for the publishing industry. Many interesting and valid points. From the article:

” The ‘Napster moment’ here, is a realisation that consumers can’t be manipulated and now demand ‘my world’. They are informed, eclectic, discerning and they can now find needles in digital haystacks and can virally inform and recommend in ways marketers often can only dream of. It is a case of moving from mass marketing to direct marketing in a market you can’t control. “

Advertisements

Leave a comment

Filed under authors, Digital Publishing, eBooks, eReader, Google, indie, Kindle, Online, Print, Publishing House

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s